News Story by Amber Lee

OAKLAND, Calif. (KTVU) - An East Bay man has turned his love for rock music into an after-school program and summer camp. It's called 3 O'Clock Rock.

We've covered the program on KTVU.com before, but now, founder Billy Ribak's goal to inspire and teach students about music is taking them to new heights as they'll head to Memphis next week for a concert series where students will perform live gigs themselves.

Ribak says he wants to teach music to students in a way that makes it fun and educational and that having students bring what they learn to the stage is an important part of being a musician.

The week before heading out to Memphis, the program held a concert at Rudy's Can't Fail Cafe in Emeryville. A band of boys who call themselves 'Revo' performed. They're a product of what some might describe as a revolutionary way to learn music.